Having worked directly with so many members of the Northland Special Events team, I’m stoked to share this profile. The Vault is the decor rental sister company of Northland Special Events. I asked Ellen, The Vault manager and lead event consultant, to share more details about what they do and why it matters.
For those new here, can you summarize who you are and what you do into two sentences?
The Vault is a Duluth, MN based event decor rental business. We connect clients with their wedding or event decor vision through our inventory and connections.
Nice and brief! I’d love to hear an extended version now.
The Vault Event Decor Rental’s goal is to connect clients with their event decor vision – both through our inventory and through our industry connections. If we don’t have what you need, we know who will. Our experienced Event Consultants work with clients to design their event decor, helping them bring the vision to life at the event.
The Vault is a sister company of Northland Special Events. Our inventory collection originally started out of owner Mariah’s basement, expanding with each event we assisted with. Over the years the collection grew, eventually needing its own space in downtown Duluth. We also lovingly call our shop/warehouse The Vault.
The Vault gets its namesake from the 1939 bank vault that the space showcases. The Vault name came about in the beginning of 2020 when we realized that we’d love to share our inventory with more clients in different ways. We now service a wide range of clients, from those looking to pick up items, to set up themselves, to assisting with full service clients.
If your business was built on three values, what would you say those are and why did you choose them?
CONNECTED – CLIENTS. PARTNERS. COMMUNITY.
Teamwork makes the dream work and we value our connections in everything that we do. From partnering with other vendors to sharing our abundance with our community, creating connection matters to us. When all vendors on site work together as a team, the experience is better for everyone – including our clients.
CURATED – PERSONAL. CURRENT. CREATIVE.
We believe that intentional design blends your personal style with our carefully selected inventory to create unique, memorable guest experiences. We strive to have our inventory span multiple styles while still being current. This way, each client is able to put together their own unique vision for their event.
QUALIFIED – EXTENSIVE. EXPERIENCED. EFFICIENT.
We have a large and experienced team that gets the job done. We never want clients to worry about their event being executed flawlessly and on time. Safety of all is a top priority in our work. We ensure our team is properly trained to utilize ladders, lifts, and hanging elements. We also carry proper liability insurance.
What would you say is the number one feeling you want your clients to walk away with when working with you?
Confident. We strive to build a working relationship with each and every of our clients regardless of event size. We want them to know we’re here for them. From the smallest rentals to the largest set ups, we want our clients to have confidence that we will not only get the job done, but that we will bring their vision to life.
What is the most important thing to you on somebody’s wedding day?
The things we do on a wedding day vary depending on the client, but we believe that one of our most valuable services is our styling & tear down package. With this package, clients can feel a sense of relief that the decor vision for their wedding has been put in professional’s hands. We work with clients to develop an extensive list of everything that they are providing. We then combine this list with anything they are renting. This list helps ensure that nothing is out of place or missed on the wedding day, down to the details.
This service allows clients (and their family & friends) to enjoy their day and be together instead of working to load, unload, set up, and style all of their decor elements. Another bonus is that at the end of the night client’s can leave while the magic of the day is still in the air and don’t have to see their vision be taken apart.
What made you choose to start this career path?
I was in a mentorship program where we were paired with a professional to work with every week for an entire year. I was paired with a venue manager at a country club, where my love for the events industry grew.
One distinct moment sticks out. The venue manager was helping coordinate the processional for a wedding ceremony. Just before the bride walked through the doors in the ballroom to be married, she turned with tears in her eyes and gave my mentor a huge hug. Seeing the connection between people and the emotion that a fantastic event can foster in people is what made me dead set to pursue this as a career path.
Are there any exciting projects/offerings in the future that people can look forward to seeing?
We’re very much looking forward to launching our new lounge collection this summer! We’ve started to add pieces and we’re pumped to start creating areas for clients and guests to gather & connect in a more intimate and cozy setting.